Networking: Why is it Important for an Independent Insurance Agent?

We hear many agents ask the same question; do I have to network? The answer is Yes, Yes You Do! Being an independent insurance agent, you know how easy it is to stay behind your computer sending emails, or behind your phone, making call after call. While those parts are still extremely important, it’s also important to build your “physical” network.

Events, Meetings, and Conferences

These types of networking events are a great way to grow your professional circle. Being in a situation where you can learn from others, bounce ideas off of others, and genuinely having support from other like-minded individuals will help you advance your business. While others can be your resource, you can also become a resource for them, which helps build your credibility amongst your industry.  This opens the door for you in so many ways, including referrals to the “expert” your network knows you are!

Community Involvement and Volunteer Opportunities

Showing you care about your community and the people in it will go a long way for your business. Getting on a local board or committee will show your commitment to them while also honing in on your own personal interests. There are so many local opportunities you can be a part of, whether it’s volunteering at the local senior center, outreach centers that impact your community, or even helping out with the local Little Leagues, there is always something to be done and people to meet along the way. The better your reputation is in your community, the more referrals you may receive back.

Referrals

There are two parts to gaining referrals: The first part is asking your current clients for referrals. We all know those appointments have the highest close rates, but we must ask for them!

The second part of gaining referrals you may want to consider: Partnering with other professionals. Partner with other professionals who could easily refer your services to their clients, and vice versa. These professionals could be Financial Planners, Accountants, and even Real Estate Agents. Gaining their trust with their clients may end up significantly building your book of business.

After you’ve exhausted your social circle of family, friends, and acquaintances for business, think about the networking part of the business and make sure you are getting out there and building your network. Your team at UIG is an integral part of your network, and can help you grow your business by the relationships we have. Give your Broker Sales Specialist at UIG a call and start building your networking relationship.