Marketing Tip: Website for Independent Insurance Agents

For the last 30 years, the internet has been available to find out just about anything we want to know. The internet is used by all ages, every day, to find information on the drop of a dime. Whether it’s for takeout dinner, a how to repair something video, or purchasing clothing and necessities, it’s an important tool in our lives.  What does this mean for Medicare Insurance agents?

As agents, we also know how confusing Medicare is for those entering in, and even for those wanting to make a change. When we want to know something, what do we do? We research online, and since information is available 24/7 on the internet, this is where your prospective clients will head to first. By having a website with the answers they are looking for, it shows you are the expert in their community and they may be more likely to pick up the phone and call you.

There are many cost-effective ways to build a website. Many online companies offer a free template for website development, such as Wix.com, or for those slightly more tech savvy, WordPress.com. You’ll want to have the basics of your business on the site to start, your contact information, what you can offer clients, a place to put industry news, and it’s always a good idea to acknowledge your efforts in your community. Websites always evolve over time so having these basics to get you started will begin your digital footprint. You can continue to add to it as the time goes.

Building your digital footprint doesn’t stop with your website. Being active on social media, including Facebook, LinkedIn, and even Twitter will help drive traffic to your website. An integrated marketing plan will ensure you are staying top of mind to your clients, and hopefully your community.

With our new agent tool launching soon, connecting your website and the online enrollment tool, you’ll make it easier on your clients, and yourself. Becoming more efficient in your day-to-day work leaves you more time to build the important relationships with your clients, and of course, more time to do more of what you enjoy.

If you don’t have a website yet, you are missing out on these prospective clients. There’s no time better than now to get started.